Dynamic Message Development:

Dynamic Communications will work with your company on each news release to develop a clear and concise message for the greatest chance of coverage.

Detailed Media Research:

• Step 1 -- Identify Target and Secondary markets
• Step 2 -- Create Master List
• Step 3 -- Analyze Editorial Calendars
• Step 4 -- Identify Priority Publications
• Step 5 -- Identify Proper Editors

Targeted Distribution:

• Mail -- High visibility red envelopes
• E-mail -- Targeted to proper editor in the form they request
• Wire -- PR Newswire, BusinessWire, InternetWire, Associated Press

Throughout your campaign we provide ongoing Media Relations:

Editors         

We have built rapport with many editors in a variety of publications and websites.  Thus, we have already "opened the door" to pitch your company's products and services.

Follow-up    

This is the key to effective media relations.  Our staff is on the phone with editors on a daily basis.  Our customized ACT! database keeps record of all conversations with editors, lists their "hot" items, and keeps us on track to help meet your publicity goals.

Monthly Media Response Report:

Our monthly report tells you exactly what is going on with your PR efforts and helps identify key publications needing specific information.

• Was Featured – which publication your company was featured in and which issue
• Will Feature – you can expect coverage in an upcoming issue
• Is Considering – publications that we’ve spoken to and are considering coverage
• Case Study – publication wants a case study on how your company helped another company
• Contributing Article – written by your company and pitched by Dynamic Communications

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